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With the proliferation of millions of apps in every marketplace, it’s easy for one app to be overlooked. The trick is to be found among the many options and discovered by the crowd. You have to stand out, you have to have great reviews, and you have to be easy to find. This is where App Store Optimization (ASO) comes in.
ASO is the process of streamlining the various aspects of your app store presence so your application can be found by users.
Because app marketplaces are so huge and contain so many different apps, it is crucial to tailor how your app appears to a customer on both the product page and in search results.
Alongside this, the public reviews of your app should be as positive as possible. Getting your champion users to rate your app is one way to boost this effort. After all, social proof is a huge way that customers check whether to install an app or not.
ASO then is both art and science – it’s a process that every mobile marketer must go through so that their app can be found.