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Backlinks are hyperlinks on other websites that route back to your website and your web pages. It is an integral part of the link building strategy that marketers use in order to influence SEO for their brand, and is often a difficult process because you not only have to build links that point back to your website, you have to ensure these are high quality links.
Any time that another website links back to your website, you earn a backlink. By increasing high quality backlinks to your website, you are giving your brand some much-needed authority that allows it to rise to the top of search engine results pages (SERPs).
In short, good backlinks determine how a search engine ranks your website in SERPs.
This is one reason why any effort to improve SEO for your website and mobile app will always include outreach to influencers who might post about your app in their own websites or blogs. The end goal is backlinks from websites with authority in your industry.
Apart from your rank in search engine result pages, there are other benefits of building high quality backlinks to your brand’s content and to your mobile app. They include: