Monthly Active Users (MAUs)

July 9, 2018

Monthly active users or MAUs refer to the number of users who engage in some way with your app at least once in a month. MAUs are a KPI used to measure the health of an app.

Like the Daily Active User (DAU) metric, MAU is one of the primary measurements that gauge the growth of your user base and their engagement with your brand.

What Criteria Make Them Monthly Active Users?

In many cases, to be considered active, users need only view your app or launch it on a monthly basis. Although it would be ideal if that activity involves engaging with your app in a meaningful way, many companies choose to simply base the MAU metric on opening the app.

Monthly active users are typically your active users and champions – the ones who are most engaged with your product and most likely to evangelize your app to non-users.

Read More About Monthly Active USers (MAUs)

If you’re overwhelmed by mobile app metrics, you’re not alone. ...
The holy grail of all mobile app marketers has always ...
US users are spending up to 5 hours a day ...
Back to Glossary
Related Keywords
KPI

KPI stands for key performance indicator, a way to track and measure performance of a particular ...

Read More
Retention Rate

Retention rate is the percentage of users who come back to your app in order to perform a certain...

Read More
Session Length

Session length is the amount of time spent by a user inside your app during a session. It begins ...

Read More
Churn Rate

Churn rate is the percentage of users who stopped using your app within a specific time period....

Read More