Session Interval

July 9, 2018

A session interval is the amount of time that elapses between two consecutive sessions of a customer using your app. This quantifies how “sticky” your app is, and also provides you with instant feedback on whether your user experience needs improvements.

Why is Session Interval Important?

This metric highlights the frequency with which a user launches and uses your app, and is an important measure of user engagement.

This is one way to gauge whether your app is “hooking” people and if they are turning to your app out of habit. It tells how soon (or not soon) users are returning to your app.

Read More About Session Interval

In today’s crowded App Store, users rely heavily on app ...
If you are like most mobile app marketers, your users ...
When mobile app teams think about growth, they usually think ...
Back to Glossary
Related Keywords
Average Revenue per Daily Active User (ARPDAU)

ARPDAU is a mobile marketing metric used to measure how well your monetization strategies are wor...

Read more
Retention Rate Glossary

Retention rate is the percentage of users who come back to your app in order to perform a certain...

Read more
Conversion Rate Glossary

The conversion rate is the percentage of users who undertake a specific action on your mobile app...

Read more
Key Performance Indicator(KPI) Glossary

KPI stands for key performance indicator, a way to track and measure performance of a particular ...

Read more