A zero cost strategy is a marketing tactic that doesn’t cost anything to execute.
The term has its origins in the financial world, where investments are connected with cost. In our use as marketers, a zero cost strategy is one where there is no financial expense incurred.
One thing to note however, is despite not having external costs connected to it, a zero cost strategy will still entail internal resources such as time involved in creating and promoting your content, as well as your workers’ wages.
Some typical examples of zero cost marketing strategies and tactics include:
Many guerilla marketing strategies are zero cost strategies.