Zero Cost Strategy

December 10, 2018

A zero cost strategy is a marketing tactic that doesn’t cost anything to execute.

What is Zero Cost Strategy?

The term has its origins in the financial world, where investments are connected with cost. In our use as marketers, a zero cost strategy is one where there is no financial expense incurred.

One thing to note however, is despite not having external costs connected to it, a zero cost strategy will still entail internal resources such as time involved in creating and promoting your content, as well as your workers’ wages.

Examples of Zero Cost Strategy in Mobile Marketing

Some typical examples of zero cost marketing strategies and tactics include:

  • Social media marketing
  • SEO keyword optimization
  • App Store Optimization
  • Guest blogging
  • Email marketing
  • Participating in online communities
  • Networking at trade events

Many guerilla marketing strategies are zero cost strategies.

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