Geolocation Marketing Glossary

July 9, 2018

Geolocation is the usage of technology to pinpoint a user’s geographic location on a map. If you have to ask “Where in the world is Carmen Sandiego?” Geolocation is the tool that can tell you for certain.

Figuring out a user’s location is accomplished by pinpointing the source of the user’s signal – whether that signal is coming from a mobile device or a computer connected to the internet.

The Purpose of Geolocation in Mobile Marketing

Why bother with geolocation at all? Because it helps you target a very specific set of your app users: those who are in a physical location that can speed up their conversion.

Say, for example, that your brand has both an ecommerce app and a brick-and-mortar store. If you have geolocation permissions activated as part of your app, you can send push notifications to app users who are in a one mile radius from your store to come check out the latest items on sale.

CleverTap and Geolocation

In CleverTap’s mobile marketing platform, Geolocation allows you to trigger those location-based messages in real time. As soon as a user is in proximity of specified physical address, the system can trigger messages to them and send them offers that can unlock at the location.

Simply put, it’s an effective way to get relevant foot traffic to your product or service.

Read More About Geolocation

With Geo-Radius Targeting, you can identify and message users based on ...
In-app messaging is quickly becoming an effective way to communicate ...
Back to Glossary
Related Keywords
Banner Ad

A banner ad is a form of online advertising that is delivered by an ad server and displayed on a ...

Read more
Hashtag

The hashtag has been around since the 1960s. Alternatively known as an octothorpe or the pound si...

Read more
Marketing Automation Glossary

Marketing automation is the process of using software tools to accomplish tedious or repetitive m...

Read more
App Analytics

An app analytics tool is software designed to track the performance of your mobile app. Analytics...

Read more