Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Mobile marketing is a process by which marketers promote their products and services to users with mobile devices, whether these are smartphones, tablets, wearables, or some other smart, handheld device.
The term also includes activities by mobile app developers who promote their app so that more people find, download, and use their app.
To a certain extent, most digital marketing can already be considered mobile marketing since a large majority of customers and prospects use one or more mobile devices to access content.
But mobile marketing specifically ensures that you connect most effectively with users via their mobile device. It is laser focused on driving conversions on mobile and leverages the power of mobile networks, real-time data analysis, and user behavior.
In order for mobile marketing to succeed, it needs these elements: