• SMS: Key Definitions

    December 10, 2018

    SMS, also known as text messages or text messaging, is a staple of mobile communication around the world. Though it was one of the earliest forms of non-voice communication, it remains popular because of low cost and the reliability of getting messages through.

    What is SMS?

    SMS stands for short messaging service. It’s a mobile technology that allows you to send short-form text messages of 160 characters or less.

    While SMS providers may combine lengthier messages to appear as one within the text stream, a service fee is typically incurred for every set of 160 characters.

    Text messages sent as SMS go through a maze of cell towers, controllers, servers, location registers, and more, all before finally landing in the recipient’s mobile device.

    SMS vs MMS: What’s the Difference?

    Although both MMS and SMS are similar in delivery method, they are quite different in format.

    SMS is basic text messaging between mobile devices using a mobile plan.

    MMS, which stands for Multimedia Messaging Service, allows you to share more than text. With MMS, you can send media attachments such as videos, images, documents, audio files, and more.

    Read More About SMS

    SMS and MMS are ubiquitous acronyms in mobile marketing, often ...
    Want to send a message that gets remembered? With SMS ...
    Today’s customers expect brands to engage them with speed, context, ...
    Back to Glossary
    Related Keywords
    Cohort Analysis Glossary

    Cohort analysis is the process of analyzing user behavioral data by segmenting them into specific...

    Read more
    Flows Glossary

    Flows is a feature in the CleverTap mo...

    Read more
    Funnel Analysis Glossary

    Funnel analysis is the study of funnels in your website or app. A funnel can be defined as a chro...

    Read more
    In-App Notification

    What is in-app notification? It is an in-app message — a communication sent directly to the app —...

    Read more