Retention Cohorts

Wave
July 9, 2018

Retention cohorts are a tool used for analyzing your user data. This allows you to pinpoint why your loyal users stay by comparing similar groups of users (AKA cohorts) who continue to use your app.

This data is based on live-user behavior and helps you design more effective engagement campaigns.

What are retention cohorts?

What Retention Cohorts Measure

Retention cohorts identify how well you are retaining your loyal users, and more importantly, what factors drive this loyalty.

Like other cohort analysis tools, retention cohorts help you understand why users drop engagement or churn. With this insight, you can fix what’s wrong in the user experience and retain more customers than you lose.

How to Improve Your Retention Cohort

Retention cohorts looks at groups of users who keep using your app. They are observed over time, to monitor how their behavior changes.

Here’s an example: if we send out an email to 100 people, some may buy the product on day 1, less on day 2, even fewer on day 3, and so on. But if we send a second email to 100 people after few weeks, they’ll be buying the product on their “day 0” while the first email might show its prevalent lag effect on the buying decision.

In order to track how users behave over time or how the same behavior differs for different cohorts, cohort analysis helps to compare these people by the way/time they were acquired or by the retention of those users over time.

Read More About Retention Cohorts

Long-term success for app developers does not mean only getting ...
CleverTap recently answered a question on our Quora channel. The developer is ...
Experienced mobile marketers know: real success isn’t about getting someone ...
Back to Glossary
Related Keywords
Mobile Marketing Platform

With more than 4.92 billion mobile users globally, you have 66% of the planet’s population using ...

Read More
Funnel Analysis

Funnel analysis is the study of funnels in your website or app. A funnel can be defined as a chro...

Read More
Rich Push Notifications

Rich push notifications are one way to send your users timely, personalized messages on their mob...

Read More
Push Amplification

Push notifications are an essential engagement and communication tool in the armory of any mobile...

Read More