Rich User Profiles

July 9, 2018

Rich user profiles are the detailed personas created for every user who interacts with your app. These profiles will contain the basic information such as demographic details, past behavior within the app, perhaps even geographic data.

But even more than that, because of a vast array of tools such as psychographic segmentation, social logins, and progressive profiling, marketers can add a user’s likes, values, and even lifestyle data.

Rich User Profiles in CleverTap

CleverTap’s unique Rich User Profiles are customer profiles that collate data from a lot of discrete yet related sources to give you a comprehensive picture of your users across six different axes: who, what, where, when, why, how.

Why You Need Rich User Profiles

Because mobile devices have no tracking cookies, you need an alternative way to learn about your users and how they are interacting with your app. This is where CleverTap’s Rich User Profiles come in – from the moment a user first interacts with your app, you can begin collecting information about them.

This is simply a way to collect data that can allow you to group users of similar behavior together, which will assist you in understanding what they are doing in your app.

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