With more than 4.92 billion mobile users globally, you have 66% of the planet’s population using mobile devices. And the best way to get your product or service in front of them is to use an all-in-one tool – called a mobile marketing platform – in order to send, track, and refine your mobile marketing efforts.
In really simple terms, a mobile marketing platform is a tool you can use to market a product or service to your customers’ mobile devices.
In actuality, a mobile marketing platform provides you with functionalities such as:
The entire point is to give you a way to send contextual messages to a user base and engage them, convert them, and monetize them.
Let’s face it, mobile marketers want a huge chunk of those 4.92 billion mobile users to buy or use their app. And a platform will help them get to that goal.
A platform gives marketers the ability to do a wide variety of actions that help engage their users and retain them longer. For example:
A platform’s analytics can give you data that improves your app’s user experience.
Because your tools are rolled into one platform, you can attain a better, more unified view of all your mobile marketing efforts, and have pertinent campaign analytics viewable in customizable dashboards.
By using built-in marketing automation tools, you can offload some of the repetitive tasks to the platform such as automatic segmentation based on the users’ previous activity, or triggering an omnichannel campaign the minute a user accomplishes a specific action.
And of course, using an effective mobile marketing platform allows you to drive marketing ROI. Because a platform with its built-in analytics and machine learning can give you a better understanding of what works and what doesn’t – making your efforts more efficient.