Lifetime Value (LTV)

Author
Tanushree Shenvi
November 12, 2018

Lifetime value (LTV) is also known as customer lifetime value (CLTV or CLV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.

For a more complete discussion on LTV, see our entry for Customer Lifetime Value (CLTV).

Read More About LTV

Segmentation: Key Success Metrics for Tracking App Engagement
What are the key success metrics for tracking app engagement ...
The Definitive Guide to Mobile App Metrics
If you’re overwhelmed by mobile app metrics, you’re not alone. ...
How to Measure Your App’s Health with User Engagement Metrics
The holy grail of all mobile app marketers has always ...
Back to Glossary
Related Keywords
Session Interval

A session interval is the amount of time that elapses between two consecutive sessions of a custo...

Read More
Retention Rate

Retention rate is the percentage of users who come back to your app in order to perform a certain...

Read More
Average Revenue Per User (ARPU)

The ARPU is average revenue per user and refers to the revenue that a monetized user helps you ge...

Read More
ROI

ROI stands for return on investment. It refers to the actual gain you receive from your investmen...

Read More