In-App Notification

July 9, 2018

What is in-app notification? It is an in-app message — a communication sent directly to the app — that encourages mobile app users to undertake specific actions. It can also be used to communicate certain information.

These messages appear on a user’s mobile device by appearing atop the active window, typically with some graphic and text nudging a user to act.

The Power of an In-App Notification

Because in-app notifications are sent while a customer is using your app, they are a very direct way to get them to engage with your content.

In fact, according to our data in CleverTap, in-app messages have over 100% higher CTRs than push notifications, making them a powerful tool in increasing user engagement.

Read More About In-app Notifications

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