In-App Notification

July 9, 2018

An in-app notification (also known as an in-app message) is a communication sent to app users that encourages them to undertake specific actions. It can also be used to communicate certain information.

These messages appear on a user’s mobile device by appearing atop the active window, typically with some graphic and text nudging a user to act.

The Power of an In-App Notification

Because in-app notifications are sent while a customer is using your app, they are a very direct way to get them to engage with your content.

In fact, according to our data in CleverTap, in-app messages have over 100% higher CTRs than push notifications, making them a powerful tool in increasing user engagement.

Read More About In-app Notifications

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to ...
In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show ...
Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an ...
Back to Glossary
Related Keywords
RFM Analysis

RFM analysis (Recency, Frequency, and Monetary Analysis) is the process of figuring out which use...

Read More
Location-Based Services

Location-based services (LBS) are specific software applications created to leverage users’ real-...

Read More
SMS

SMS, also known as text messages or text messaging, is a staple of mobile communication around th...

Read More

8,000+

55 Billion

1 Billion

10 Billion