An in-app notification (also known as an in-app message) is a communication sent to app users that encourages them to undertake specific actions. It can also be used to communicate certain information.
These messages appear on a user’s mobile device by appearing atop the active window, typically with some graphic and text nudging a user to act.
Because in-app notifications are sent while a customer is using your app, they are a very direct way to get them to engage with your content.
In fact, according to our data in CleverTap, in-app messages have over 100% higher CTRs than push notifications, making them a powerful tool in increasing user engagement.