Scheduled Campaigns

July 9, 2018

CleverTap’s Scheduled & Triggered Campaigns allow you to send messages to users based on specific actions that they take within your app (Triggered), or you can have marketing campaigns set to run at an appointed time (Scheduled).

Why Use Scheduled Campaigns?

Using Scheduled Campaigns allows you to create a series of messages or promotions that will go out at specified times, based on the past behavior of your users. These are highly personalized and contextual notifications that are sent to users based on an action (or inaction) they performed in your app.

For example: you could send a push notification 1 hour after a user abandons a product in his cart. This way you remind your user that he didn’t actually complete the checkout and might want to complete the purchase.

Read More About Scheduled Campaigns

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you ...
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do ...
Back to Glossary
Related Keywords
Retention Cohorts

Retention cohorts are a tool used for analyzing your user data. This allows you to pinpoint why y...

Read More
SMS

SMS, also known as text messages or text messaging, is a staple of mobile communication around th...

Read More
Push Amplification

Push notifications are an essential engagement and communication tool in the armory of any mobile...

Read More
Funnel Analysis

Funnel analysis is the study of funnels in your website or app. A funnel can be defined as a chro...

Read More

8,000+

$2 Billion

1 Billion

20 Million