Web Push Notifications

December 10, 2018

Web push notifications are a technology that mobile marketers use to communicate brief, important alerts to customers – even if these users don’t have your mobile app. These notifications work through your desktop or mobile websites (as long as the user opts into receiving messages).

What are Web Push Notifications?

Web push notifications are a CleverTap feature that allows mobile marketers to send browser-based notifications to users.

You can create web push campaigns to all your users or specific user segments based on past or live user behavior, user properties, or a combination of both.

What Can You Use Web Push Notifications For?

Just like regular push notifications, you can use these to:

  • Encourage people to download the app
  • Announce a new feature
  • Remind users to complete registration

Benefits of Web Push Notifications

Web push notifications are quick to set up and are a direct way to engage users without the delays and potential delivery snafus involved with emails or text messages. All they need to do is click on the notification right in their browser.

Advanced settings let you schedule your web push at a specific time, and set “do not disturb” hours, so notifications reach users at just the right time without annoying them.

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