Flows is a feature in the CleverTap mobile marketing platform that gives marketers a visual representation of all the common user paths and friction points within your app.
CleverTap Flows allows marketers to identify and isolate all the optimal points where you can engage your customers inside your app.
Analyze where your customers go before or after performing a specific action. Or follow their journey between two custom events to analyze the frequency of occurrence of an important event. For instance, dissect what customers did after installing your app to view and purchase a product.
With Flows, you can:
This 1:35 video explains how Flows works: