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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and
At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on
In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of
Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it
It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help.
You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of
If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile. Mobile
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and
The Fintech industry is booming. Growing demand and adoption of mobile banking and finance apps have the market on track
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