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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Se proyecta que los consumidores de EE. UU. gasten un récord de 13,1 mil millones de dólares en Halloween este
Os consumidores dos EUA devem gastar um recorde de US$ 13,1 bilhões com o Halloween este ano, e boa parte
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Os e-mails de carrinho abandonado são uma mina de ouro. Cerca de 70% dos carrinhos de compras online são abandonados,
Los emails de carrito abandonado son una mina de oro. Cerca del 70% de los carritos de compra en línea
Programas de fidelidade no varejo e em lojas são iniciativas estratégicas criadas para recompensar clientes recorrentes e fortalecer o relacionamento
Los programas de lealtad en retail y tiendas son iniciativas estratégicas diseñadas para recompensar a los clientes recurrentes y fortalecer
O abandono de carrinho é um enorme desafio para o Ecommerce. Estudos mostram que as lojas online perdem aproximadamente US$
El abandono de carrito es un enorme desafío para el Ecommerce. Los estudios muestran que las tiendas en línea pierden
Uma experiência de onboarding fluida no mobile pode ser a diferença entre um usuário de uma única visita e um
Una experiencia de onboarding fluida en mobile puede marcar la diferencia entre un usuario de una sola visita y un
Cohort analysis groups users who share a common starting point or behavior and tracks how their behavior changes over time.
A retenção de clientes é tão importante quanto, ou até mais que, a aquisição de novos clientes. As empresas costumam
La retención de clientes es tan importante, o incluso más, que la adquisición de nuevos clientes. Las empresas suelen enfocarse
Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program
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