• CleverTap is
    a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

    Unlock the Full 2026 Gartner® Report Insights

    2026 Gartner Magic Quadrant for Personalization Engines

    2000+ Brands Trust CleverTap

    levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

    No tricks, just CleverAI™

    Why CleverTap: Our Agentic
    Edge in Personalization

    We believe our recognition in the 2026 Gartner® Magic Quadrant™ for Personalization Engines reflects CleverAI™ and its ability to:
    AI
    Deliver relevant, real-time experiences at scale with agentic intelligence that adapts journeys based on live behavior.
    Scale 1:1 individualization for every user
    Turn campaign ideas into live segments, automated workflows, and personalized content by describing your goals.
    Launch campaigns 60% faster
    Turn customer intent into measurable revenue by deploying proven personalization models built for automated targeting, triggering, and testing.
    Drive 7x higher conversion rates

    Our Customers Love Us

    Customer badges
    Awards and recognitions

    The Expert in Agentic AI

    The capabilities we believe drove our 2026 Gartner® Magic Quadrant™ evaluation

    Targeting

    Targeting

    Targeting that predicts,
    adapts, and wins.

    Prediction and Segment Builder Agents find the right audience, uncover high-value cohorts, instantly creating precise, editable segments that update in real time.

    Digital Commerce

    Digital Commerce

    Autonomous personalization that converts intent into revenue.

    AI-driven product & content recommendations, dynamic offers, and real-time decisions aligning product discovery to customer intent, autonomously.

    Testing

    Testing

    Adaptive journeys that outperform, without manual testing.

    Journey Builder Agents & IntelliNode replace manual experimentation with agentic systems where journeys adapt, variants optimize, and decisions improve in real time.

    Triggering

    Triggering

    Right timing, every channel, every time.

    Send Time Optimizer and real-time triggers orchestrate cross-channel engagement at the moment of maximum impact.

    Curious how CleverAI™ Agents
    would work for your team?

    Get a Demo

    See What Our Customers Say

    quote

    4X orders with dynamic personalization

      CleverTap, a long-time partner, has given us the agility and scalability we require. The tailored journeys and campaigns we create on CleverTap come together to deliver a distinctive yet consistent brand experience at every touchpoint, so we are always top-of-mind as a fashion partner for our customers.

    ajio Arpan Biswas,
    Chief Marketing Officer

    quote

    60% Uplift in Campaign CTR

      ZEE5's growth across international markets has been quite unprecedented. As we go deeper into markets, making the viewing experience more personalized for our audiences is the key to driving greater engagement, and we look to work further with a unified platform like CleverTap to drive greater value across the lifecycle.

    ajiZee5o Archana Anand,
    Chief Business Officer

    quote

    27% Increase in Conversions

      CleverTap made our digital engagements seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we easily navigate complexities. Its AI-powered capabilities enhance communication effectiveness, speed up experimentation, and help us reduce costs.

    ajiAXISBankZee5o Ojasvi Singhal,
    Vice President – Digital Banking and Transformation

    quote

    39% Rise in Viewership

      Thanks to our rich content and CleverTap's cutting-edge martech features, our user base has doubled and continues to rise rapidly day after day.

    ajiAXISBankZee5o Nakul Kapur,
    Chief Product and Growth Officer

    quote

    36% At-Risk-of-Churn Customers Retained

      The ability to segment users effectively and analyze customer behavior in real time has transformed how we engage with our guests. CleverTap has become a core platform for deepening customer understanding and enhancing engagement across our loyalty base.

    ajiAXISBankZee5o Sajith Don,
    Director of E-commerce & Paid Media

    quote

    20% Increase in MAUs

      CleverTap has transformed how we engage with customers. It enables us to target the right segments, automate journeys, and drive product adoption with communications that are timely, relevant, and personalized. The visibility we get into campaign performance and the ease of automation makes campaign management effortless and maximizes ROI.

    Bankooredoo Abdullah Al-Naamani,
    Director – Digital & Innovation

    quote

    2.3x Engagement Rate

      With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create funnels or analyze cohorts directly from the dashboard, which has significantly improved our team’s efficiency and speed of execution.

    Bankooredoo Asiyeh Attar,
    Product Manager

    quote

    100% Increase in Gross Transactions

      CleverTap's AI-powered recommendation engine helped us achieve our goal of boosting reservation conversions. By surfacing highly personalized restaurant choices at the exact moment users are likely to drop off, we have significantly increased reservations, making it a true game-changer for our business.

    Eatigo Surakan Kittiperakorn,
    Regional Marketing Lead

    quote

    6x Increase in MAU over a 6-month period

      From its early days, Fonos understood the importance of focusing on user lifetime value. CleverTap allows us to understand user behavior, communicate contextually in real time, and use automation for enhanced efficiency—exactly what we needed to scale sustainably.

    fonos Nguyen Hong Nhung,
    Head of Growth Marketing

    quote

    2x Increase in Retention

      CleverTap has been a valuable platform in helping us manage lifecycle marketing at scale. It gives us a single place to run experiments, optimize journeys, and orchestrate campaigns, leading to more efficient marketing operations and better user engagement.

    Maya Jian Chua,
    Specialist – CLM

    quote

    2.6x Boost in Day-30 Retention

      CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

    Plant Eric Ralls,
    Founder and CEO

    quote

    50% ad revenue uptick by personalized promotions

      CleverTap gives us the flexibility to customize in-app messages and campaigns to match how and when our players interact with the game. We can reach them when they’re most engaged, with a look and feel that matches our brand experience.

    Plant Alex Tarrand,
    Head of Live Ops

    quote

    100%+ Increase in Campaign CTRs

      As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

    Zedge Aistė Jucevičienė,
    LiveOps & Retention Manager

    quote

    20% Increase in App Engagement

      CleverTap changed the way we see and speak to our community. Instead of one-size-fits-all campaigns, we can communicate based on behavior and intent. In a space where trust, timing, and emotions matter, CleverTap helps us engage with empathy.

    dua Edon Luta,
    Head of Retention

    quote

    2.6x Boost in Day-30 Retention

      CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

    dua Eric Ralls,
    Founder and CEO

    quote

    100%+ Increase in Campaign CTRs

      As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

    Zedge Aistė Jucevičienė,
    LiveOps & Retention Manager

    quote

    93.71% Increment in Engagement

      Understanding what messages should be sent versus what creates the most value has made us more responsive to customer behavior. With better segmentation, automation, and great customer support, we engage members effectively at every step.

    Zedge Edon Luta,
    Head of Retention
    City Club by Soriana

    quote

    19x Increase in Reachable Active Users

      Thanks to CleverTap, we’ve gained greater autonomy without adding extra engineering overhead. We now have visibility into impact, better segmentation, and more effective models that help us scale lifecycle marketing confidently.

    Zedge Edgar Robles,
    Business Analytics Manager
    Aplazo

    quote

    28% Reduction in Churn Rate

      We aim to engage our users and provide them with delightful experiences across every product. CleverTap’s insights and orchestration capabilities have directly aided our growth. We look forward to scaling even further with CleverTap as a strategic partner.

    baz Antonio Alejandro Mendoza Zamora,
    Head of Data Innovation
    Baz

    What the 2026 Gartner Magic Quadrant Report Means for You

    What the 2026 Gartner® Magic Quadrant™ Report
    Means for You?

    We believe the 2026 Gartner® Magic Quadrant™ for Personalization Engines report will help you discover:

    • Key capabilities you should consider when making a personalization solution purchase decision.
    • CleverTap's key capabilities that positioned it in the Leaders Quadrant among 12 providers.
    • Insights into the recognized personalization engines based on completeness of vision and ability to execute.

    Partner with a Leader in Personalization

    Experience the technology behind the 2026 Gartner® Magic Quadrant™ for Personalization Engines recognition

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    CleverTap Recognized as a Leader in 2026 Magic Quadrant for Personalization Engines

    Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 2 February 2026

    Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

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    Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

    This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from CleverTap.