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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
With the third release anniversary of Apple's App Tracking Transparency (ATT) coming up in April, it seems fitting to review
I recently delved into Mathew Ball's insightful essay on the State of Gaming in 2024. It's definitely worth a read
Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece
The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming
At the first Product X Live Ops Symposium, gaming industry veteran Bing Gordon shared invaluable insights drawing from his extensive
CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction
In an effort to prioritize relevance and quality interactions, WhatsApp recently introduced marketing message limits in India, altering the landscape
Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within
You might think your work is done once you've overcome all the challenges in developing and testing your new mobile
Mistakes happen. Sometimes your users did something wrong, other times it’s a bug in your app. Either way, a friction
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
When dining at a fine restaurant, the experience is seamless – your server attends to every need, from offering water
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
