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    • 1:1 Precision at Scale with Our Email Personalization Platform

    Drive Conversions with Email Marketing Personalization

    Get a Demo Watch in action

    Deliver

    Execute large-scale email campaigns using real-time event triggers, user activity signals, and behavioral data. Ensure messages are sent at the right moment based on actions such as sign-ups, purchases, or engagement events.

    Personalize

    Tailor every message using real-time segmentation, user profile attributes, and behavioral event data. Use dynamic content blocks, placeholders, and conditional logic to adapt messaging, offers, and layouts for each user.

    Recommend

    Drive engagement with AI-powered recommendations based on user behavior, preferences, and contextual signals. Enable personalized product suggestions, content discovery, and conversion-focused nudges in every email.

    Trusted by 2000+ brands powering 10bn+ personalized emails every month

    levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

    Why Choose CleverTap’s
    Email Personalization
    Platform?

    Check Trigger emails in real time based on user actions such as sign-ups, purchases, and engagement events.
    Check Personalize subject lines, preheaders, body content, images, CTAs, and links using user attributes, behavioral data, and event properties at send time.
    Check Build dynamic templates that adapt messaging, offers, and layouts using rule-based logic across user attributes, behavior, and segmentation.
    Check Enrich emails with real-time external data such as pricing, availability, weather, or localized content to keep messages accurate and relevant.
    Check Deliver AI-powered recommendations using behavioral signals, customer preferences, and contextual data.
    Check Showcase personalized products, content, or offers using catalogs and recommendation blocks based on user behavior.
    Check Maintain continuity across journeys by referencing user actions, preferences, and engagement context across multiple touchpoints.
    Check Test and validate personalization using real user data to ensure dynamic content and logic render correctly before sending.
    Get a Demo

    Reviewers mention that CleverTap’s email marketing features are robust, particularly in building and personalizing emails with a score of 9.0, compared to Braze’s 8.8. Users appreciate the ease of creating tailored email campaigns that resonate with their audience.

    – G2, CleverTap Vs Braze Summary, Powered by real user reviews.

    G2 Leader Badge Fast Implementation Momentum Leader
    Best ROI Badge Easy Business Badge

    How Can CleverTap Help With Email
    Marketing Personalization?

    CleverTap's Email Personalization tool leverages customer data, behavioral events, audience segmentation, and user attributes to personalize every email based on customer actions and preferences.

    Use Customer Data to Personalize Every Email

    CleverTap's Email Personalization tool leverages customer data, behavioral events, audience segmentation, and user attributes to personalize every email based on customer actions and preferences.
    • Personalize emails using identity, user profile attributes, and behavioral event data to tailor messaging for each user.
    • Use granular event properties such as product names, prices, routes, or timestamps to create contextual, relevant communication.
    • Segment users in real time based on behavior, lifecycle stage, or attributes at send time using CleverTap’s email personalization tool.
    • Combine historical behavior with recent activity signals to reflect both long-term preferences and immediate intent.
    CleverTap's Email Personalization Platform enables dynamic, rule-based email experiences with personalized content, conditional messaging logic, customized offers, and real-time customer targeting.

    Build Dynamic, Rule-Based Email Experiences

    CleverTap's Email Personalization Platform enables dynamic, rule-based email experiences with personalized content, conditional messaging logic, customized offers, and real-time customer targeting.
    • Personalize subject lines, preheaders, body content, images, CTAs, and links using dynamic values that render for each user at send time.
    • Adapt messaging, offers, and layouts using rule-based logic based on user attributes, behavior, or segmentation.
    • Create flexible templates with multiple variations in a single campaign, reducing duplicate campaigns.
    • Ensure reliable personalization with built-in handling for missing data, so emails render correctly across users.
    CleverTap's Email Personalization tool uses external data sources, customer attributes, location signals, and multilingual content to deliver real-time, contextual email experiences.

    Deliver Real-Time, Contextual Personalization Using External Data

    CleverTap's Email Personalization tool uses external data sources, customer attributes, location signals, and multilingual content to deliver real-time, contextual email experiences.
    • Enrich emails with real-time data such as pricing, inventory, weather, or availability to keep content accurate and relevant.
    • Use external data with user attributes and behavior to deliver contextual, real-time email experiences with our email personalization platform.
    • Personalize content based on location, preferences, or context to support localized, region-specific messaging.
    • Deliver multi-language experiences by tailoring content based on each user’s language and profile attributes.
    CleverTap's Email Personalization Platform uses AI-powered recommendations, personalized deep links, and customer journey orchestration to deliver relevant content and drive engagement.

    Drive Engagement with
    AI-Powered Recommendations
    and Journeys

    CleverTap's Email Personalization Platform uses AI-powered recommendations, personalized deep links, and customer journey orchestration to deliver relevant content and drive engagement.
    • Deliver personalized product or content recommendations using catalogs and behavioral data to surface relevant items.
    • Guide users toward conversion with AI-powered next-best actions such as cross-sell, upsell, or re-engagement nudges.
    • Personalize content blocks based on user preferences and recent activity to increase engagement within each email.
    • Maintain continuity across journeys by referencing the same user actions or items across multiple steps for connected experiences.

    Achieve Reliable Email Delivery and Compliance

    Unlock the True Potential of
    Email Marketing with CleverTap

    Drive Conversions for E-commerce with Email
    Personalization

    • Recommend products dynamically based on past views, purchases, and browsing behavior using catalogs and behavioral data.
    • Trigger abandoned cart emails that reference exact products, prices, and user actions to drive high-intent conversions.
    • Personalize product recommendations and offers using AI-powered next-best actions and contextual signals.
    • Enrich emails with real-time data such as pricing, availability, or inventory to keep promotions accurate at send time.
    • Adapt messaging, layouts, and offers dynamically using user attributes, preferences, and behavioral segmentation.
    • Deliver localized campaigns by tailoring language, currency, and content based on user location and profile data.

    Increase Retention for Subscription Businesses with Email Personalization

    • Trigger lifecycle emails based on user behavior such as onboarding progress, inactivity, or subscription milestones.
    • Personalize content using behavioral signals like content consumption, usage patterns, or feature adoption.
    • Deliver personalized recommendations for content, plans, or upgrades based on user preferences and engagement.
    • Use AI-driven next-best actions to identify when to upsell, cross-sell, or re-engage users.
    • Maintain continuity across journeys by referencing the same content or plan across multiple touchpoints.
    • Deliver contextual reminders such as renewals or upgrades using real-time user activity and preferences.

    Boost Engagement for Fintech with Email Personalization

    • Personalize financial updates, alerts, and summaries using user activity, transaction history, and behavioral data.
    • Deliver contextual offers such as loans, credit cards, or investment opportunities based on user profile and behavior.
    • Trigger timely nudges for bill payments, investments, or financial actions using real-time event data.
    • Use dynamic content and conditional logic to adapt messaging based on user risk profile, preferences, or lifecycle stage.
    • Enrich emails with real-time data such as account balances, spending patterns, or market conditions.
    • Personalize reminders for KYC, security, or compliance actions based on user profile status and activity.

    Drive Loyalty for Travel and Hospitality with Email Personalization

    • Recommend destinations, properties, or experiences based on past bookings, searches, and user preferences.
    • Trigger personalized journey emails such as booking confirmations, check-in reminders, or itinerary updates.
    • Deliver dynamic offers and promotions based on user location, travel history, and browsing behavior.
    • Use real-time data such as pricing, availability, or seasonal trends to personalize travel deals.
    • Adapt messaging and content based on user preferences such as language, destination type, or travel patterns.
    • Re-engage users with AI-driven recommendations and contextual offers tailored to past travel behavior.
    CleverTap's Email Personalization Platform helps e-commerce brands deliver personalized product recommendations, abandoned cart emails, dynamic offers, and real-time inventory-based messaging to drive conversions.

    Hear What Our Customers Have To Say

    quote
      With help of CleverTaps platform, we built our email channel from scratch and scaled our campaigns by almost 30X in just one year.
      By delivering relevant, personalized content at a lower cost, we achieved a double-digit increase in user retention. Email has become a vital touchpoint that drives meaningful engagement and ensures users think of us when they need us most.
    Read More

    Shuvajyoti Ghosh
    Head of Growth

    quote
      Ixigo used CleverTap’s email templates, which saved them a lot of time and analysis. They could now just select a template, fill in the relevant content, and be ready to send it to users at the right time.

    Himanshu Periwal
    VP Growth

    quote
      Our recent initiative to leverage email as one of the key channels in our engagement strategy was greatly supported by CleverTap, who helped us overcome critical email deliverability hurdles that were impacting our program’s performance.
        CleverTap’s expertise was truly transformative. They not only uncovered underlying issues but also delivered swift and effective solutions that turned things around. As a result, most of our apps have seen their email reputation improve from Low to Medium or High, with engagement metrics increasing by an impressive 30%. We’re delighted with the outcomes and deeply appreciate CleverTap’s impactful support in optimizing our email strategy.
      Read More

    Niraj Patel
    Senior Marketing Manager

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