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  • Customer Engagement

    A/B Test for Improved User Onboarding & Retention

    You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

    Written by: Shivkumar M
    Published on: 06 Feb, 2020
    Technology

    How We Built a Scalable Architecture for Real-Time Recommendations

    The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

    Written by: Shivkumar M
    Published on: 31 Jan, 2020
    Push Notifications

    New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

    44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

    Written by: Shivkumar M
    Published on: 26 Dec, 2019
    CleverTap

    What Makes CleverTap Different?

    In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a

    Written by: Shivkumar M
    Published on: 12 Dec, 2019
    Martech

    Marketing Technology: Gearing Your Stack Toward Customer Retention

    Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who

    Written by: Shivkumar M
    Published on: 26 Nov, 2019
    Mobile Marketing

    App Store Optimization: CleverTap’s Top 10 Tips (Infographic)

    The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in

    Written by: Shivkumar M
    Published on: 19 Nov, 2019
    Marketing Automation

    App vs Website: Which Is Right for My Business? [Infographic]

    There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

    Written by: Shivkumar M
    Published on: 31 Oct, 2019
    Marketing Automation

    Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

    If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

    Written by: Shivkumar M
    Published on: 15 Oct, 2019
    Marketing Automation

    CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

    We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

    Written by: Shivkumar M
    Published on: 11 Oct, 2019
    Customer Engagement

    Solve the Retention Problem By Delivering the Emotional Connection Users Crave

    Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

    Written by: Shivkumar M
    Published on: 08 Oct, 2019
    Marketing Strategies

    Microsite: How Creating a Unique Space Online Can Become a Marketing Goldmine

    You may have stumbled across a website within a website — a separate place on a domain that had a

    Written by: Shivkumar M
    Published on: 01 Oct, 2019

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