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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
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