TesseractDB™
TesseractDB™ is a purpose-built real-time data layer that gives AI and decisioning
engines instant access to complete user context — from the event that happened
seconds ago to 10 years of granular behavioral history.
Why TesseractDB™
Real-time engagement demands more than fast data. It demands deep context, live signals, instant access, connected intelligence, and the ability to do it all at scale. TesseractDB™ is purpose-built to bring all five together in one data layer - so your decisioning engine can understand more, respond sooner, and act with confidence.
Understand
Go beyond summarized behavior. TesseractDB™ preserves the detail behind every interaction - behavioral events, campaign responses, profile attributes, and derived features - so every signal carries the context needed to make better decisions.
Capture
Live-stream events flow continuously into TesseractDB™, bringing the latest user behavior into the same context as everything that came before - without waiting for the next batch.
Query
Historical and live signals can be retrieved when the decision needs them, giving your models the context they need without compromising real-time performance.
Connect
The data that teaches your models from historical behavior also feeds the decision happening in the moment - connecting the offline brain with the online learner in one continuous loop.
Scale
Built for the realities of high-volume customer engagement, TesseractDB™ processes billions of user actions and supports massive activation workloads without turning scale into a bottleneck.
One Continuous Learning Loop
AI shouldn't have to choose between historical context and what's happening right now.
TesseractDB™ brings long-range user history and live behavioral signals into the same real-time data layer -
so the intelligence built from everything a user has done can continuously inform what happens next.
Learn
Purchases, interactions, campaign responses, preferences, and derived signals give models the context to understand patterns over time.
Respond
A click, cart add, app open, or purchase enters the same data layer as it happens - adding the latest signal to everything the system already knows.
Act
The decisioning engine can access historical intelligence with the freshest user behavior to personalize the experience in the moment.
Harness the power of customer data to elevate customer experiences.
Gain real-time actionable insights from millions of data points.
Scale your data effectively with multiple data nodes.
Enrich customer understanding through seamless data ingestion and storage.
TesseractDB™ is CleverTap's Purpose-built, state-of-the-art database designed to facilitate storage and processing of data, with 12 product and technology patents*. TesseractDB™ Generation 3 is powered by a brand new protocol: the Network Columnar Format (NCF), drawing inspiration from RCFile, Apache ORC, and several other sources. As a columnar storage format, it excels in enabling real-time queries, thus yielding hyper-personalized experiences.
See how TesseractDB gives CleverAI™ the context to understand each customer and personalize every interaction.
