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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Few marketing channels offer precision, privacy, and performance like email does, especially when it comes to financial services. With digital
Abandoned cart emails are a goldmine, because even though about 70% of online shopping carts are abandoned, a well-crafted email
Retail and store loyalty programs are strategic initiatives designed to reward repeat customers and foster a stronger relationship with a
Shopping cart abandonment is a massive challenge for e-commerce. Studies show that e-commerce stores lose approximately $18 billion in revenue
Loyalty programs are powerful tools for increasing retention and driving repeat purchases. But the actual cost of building a loyalty
As Independence Day draws near, consumers shift into shopping mode. Think fireworks, backyard barbecues, red-white-and-blue parties, and of course, major
Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a
Marketers today require tools that align seamlessly with the evolving expectations of their customers, support diverse use case scenarios, and
A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About
This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
