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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Uma experiência de onboarding fluida no mobile pode ser a diferença entre um usuário de uma única visita e um
Una experiencia de onboarding fluida en mobile puede marcar la diferencia entre un usuario de una sola visita y un
Cohort analysis groups users who share a common starting point or behavior and tracks how their behavior changes over time.
A retenção de clientes é tão importante quanto, ou até mais que, a aquisição de novos clientes. As empresas costumam
La retención de clientes es tan importante, o incluso más, que la adquisición de nuevos clientes. Las empresas suelen enfocarse
Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program
Those tiny dots or numbers on your app icons are called app icon badges. Learn how app icon badges work,
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
As empresas estão indo além do marketing genérico rumo à segmentação preditiva, usando dados para personalizar experiências, impulsionar o engajamento
Las empresas están yendo más allá del marketing genérico hacia la segmentación predictiva, usando datos para personalizar experiencias, impulsar el
Empresas perdem mais de US$ 136 bilhões por ano devido à troca de marca por parte dos clientes. Reter clientes
Las empresas pierden más de 136 mil millones de dólares cada año debido a que los clientes cambian de marca.
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