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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin
Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically
It’s no secret that 2020 was a banner year for ecommerce — revenue is up over 30%.* But we wanted
In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial
When was the last time you stopped playing a mobile game and received a notification or email prompting you to
When it comes to banking and financial services, Fintech has long been lauded as a disruptor — a technology that
Do you want the good news or the bad news first? Good news it is! 2.6 billion people played mobile
The COVID-19 pandemic has become a touchstone moment — accelerating years of gradual change into a matter of weeks with
Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that
With 2021 around the corner, how should Fintech marketers plan for the coming year? What strategies should be foremost on
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and
At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on
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