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  • Technology

    Alpha vs. Beta Testing: How They Compare

    You’ve been working for months and are finally ready to release a new feature within your app. The design is

    Written by: Shivkumar M
    Published on: 15 Jun, 2021
    Data and Analytics

    Fintech Data Privacy Best Practices

    While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

    Written by: Shivkumar M
    Published on: 01 Jun, 2021
    Mobile Marketing

    App Monetization: Lessons from Top Brands

    In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

    Written by: Shivkumar M
    Published on: 20 May, 2021
    Ecommerce and Retail

    The New Experience Economy: Establishing Authentic Connections With Customers

    The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

    Written by: Shivkumar M
    Published on: 19 May, 2021
    Ecommerce and Retail

    Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

    It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

    Written by: Shivkumar M
    Published on: 29 Apr, 2021
    Marketing Strategies

    Grow & Retain Users: Acquisition-Monetization Balance

    In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

    Written by: Shivkumar M
    Published on: 15 Apr, 2021
    Ecommerce and Retail

    The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

    The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

    Written by: Shivkumar M
    Published on: 01 Apr, 2021
    Financial Services

    Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

    To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

    Written by: Shivkumar M
    Published on: 05 Mar, 2021
    Marketing Strategies

    Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

    In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

    Written by: Shivkumar M
    Published on: 04 Mar, 2021
    CleverTap

    CleverTap Quarterly: Driven by Speed and Simplicity

    CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

    Written by: Shivkumar M
    Published on: 02 Mar, 2021
    Financial Services

    Referrals are Fintech’s Most Powerful Marketing Weapon

    Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

    Written by: Shivkumar M
    Published on: 23 Feb, 2021
    Ecommerce and Retail

    Ecommerce ASO Tips for User Acquisition

    Download the PDF Please enter your work email Yes, I'd like to receive the latest news and other communications from

    Written by: Shivkumar M
    Published on: 18 Feb, 2021

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