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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
With Geo-Radius Targeting, you can identify and message users based on their proximity to a specific address. This is great for
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched
"If you’re tracking too many things, you're really not tracking anything", I overheard someone at the office say. I thought
The greater our understanding of mobile user behavior, the more successful our apps will be. It’s important to understand what
Need a dump of all that data when you are doing deep analytics? All of our Histograms within the dashboard
Making life easier and creating more time for things we want to do are two strong value propositions for technology
Free Customer Engagement Guides
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