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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
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