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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
Free Customer Engagement Guides
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