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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Few marketing channels offer precision, privacy, and performance like email does, especially when it comes to financial services. With digital
Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural
Abandoned cart emails are a goldmine, because even though about 70% of online shopping carts are abandoned, a well-crafted email
So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Retail and store loyalty programs are strategic initiatives designed to reward repeat customers and foster a stronger relationship with a
Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It
Halloween is more than just costumes and candy. It’s a key opportunity for retailers to drive sales through targeted Halloween
Shopping cart abandonment is a massive challenge for e-commerce. Studies show that e-commerce stores lose approximately $18 billion in revenue
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
