CleverTap’s Drip Email Platform to Turn
Customer Actions Into Lifecycle Growth

Turn customer interactions into meaningful engagement with an email drip
platform built for lifecycle marketing.

Orchestrate

Build automated drip email campaigns & journeys triggered by customer behavior, lifecycle milestones, inactivity signals, audience qualification, and more.

Personalize

Tailor every email using templates and liquid tags to personalize customer attributes, event data, preferences, recommendations, catalogs, and dynamic content.

Measure Impact

Track campaign performance, journey progression, conversions, and lifecycle outcomes to optimize every drip sequence.

Why Choose CleverTap for Drip Emails?

Trigger behavior-based drip campaigns using customer actions, inactivity, lifecycle stages, and segment qualification instead of relying on static schedules.

Create multi-step email journeys with personalized campaigns at each stage and customize wait periods, conditional paths, goals, and entry and exit criteria.

Create personalized, branded email experiences using customer attributes, event properties, recommendations, templates, drag-and-drop editing, and custom HTML.

Test campaign variants, delivery strategies, and journey paths to improve engagement and conversion outcomes.

Measure campaign impact using email stats, journey analytics, conversion goals, control groups, and performance reports.

Support subscriber trust with preference centers, subscription groups, one-click unsubscribe, group unsubscribe, and email sunsetting practices.

Reviewers mention that CleverTap’s email marketing features are robust, particularly in building and personalizing emails with a score of 9.0, compared to Braze’s 8.8. Users appreciate the ease of creating tailored email campaigns that resonate with their audience.

– G2, CleverTap Vs Braze Summary, Powered by real user reviews.

How Can CleverTap Help With Drip Email Campaigns?

CleverTap's WhatsApp business analytics showing a user conversion funnel from sent to converted, alongside a split of clicks breakdown.

WhatsApp business analytics dashboard showing a real-time engagement summary with sent, delivered, viewed, clicks, and converted metrics, alongside a message trend chart tracking campaign performance over time.

Build Automated Drip Journeys

Track campaign performance with Email Stats for sends, opens, clicks, click-through rates, conversions, bounces, unsubscribes, and link engagement.

Monitor journey progression using Journey Analytics, Node Stats, and Engagement Stats to identify customer progression, drop-offs, and goal completion.

Measure business impact with conversion goals, conversion windows, and control groups to understand the incremental impact of every drip campaign.

Identify optimization opportunities by analyzing high-performing journey paths, underperforming nodes, and customer drop-off points.

Generate actionable insights with Journey Reports and campaign analytics to continuously refine messaging, timing, segmentation, and lifecycle strategies.

Benchmark campaign health across engagement, conversion, and retention metrics to improve future lifecycle performance.

CleverTap's WhatsApp business analytics dashboard displaying conversion performance, revenue performance, and A/B test CTA performance, comparing two message variants.

Design and Customize Every Drip Email

Build branded emails using drag-and-drop editing, reusable rows, Rich Media layouts, custom HTML, and pre-built templates.

Build interactive AMP emails with no-code tools to create app-like interactions within the inbox.

Personalize every element with Liquid tags, customer attributes, event properties, and dynamic content for more relevant messaging.

Embed catalogs, recommendations, and Linked Content to deliver contextual product information and personalized experiences.

Enhance email engagement with preheaders, deep links, media URLs, Gmail Promotional Annotations, and campaign-specific fields.

Preview campaigns before launch across desktop, mobile, dark mode, inbox previews, and spam reports to validate rendering and deliverability.

Test personalization safely by validating dynamic content and sending preview emails before activating live campaigns.

Optimize Drip Campaign Performance

Track campaign performance with Email Stats for sends, opens, clicks, click-through rates, conversions, bounces, unsubscribes, and link engagement.

Monitor journey progression using Journey Analytics, Node Stats, and Engagement Stats to identify customer progression, drop-offs, and goal completion.

Measure business impact with conversion goals, conversion windows, and control groups to understand the incremental impact of every drip campaign.

Identify optimization opportunities by analyzing high-performing journey paths, underperforming nodes, and customer drop-off points.

Generate actionable insights with Journey Reports and campaign analytics to continuously refine messaging, timing, segmentation, and lifecycle strategies.

Benchmark campaign health across engagement, conversion, and retention metrics to improve future lifecycle performance.

CleverTap's WhatsApp business analytics error reporting dashboard categorizing total errors into dispatch errors and delivery errors, with a breakdown by error type.

Support Deliverability and Subscriber Trust

Connect supported email service providers and configure sender identities, From addresses, Reply-to addresses, and delivery settings.

Improve inbox placement with sender authentication, IP warmup, sender reputation management, and SSL click tracking.

Validate campaigns before launch using inbox previews, spam reports, and seed testing to identify rendering and deliverability issues.

Give subscribers more control with system and custom preference centers, subscription groups, one-click unsubscribe, and group unsubscribe.

Maintain healthier mailing lists with email sunsetting and unsubscribe management to reduce subscriber fatigue.

Get expert support from dedicated CleverTap email specialists to set up your email infrastructure, maintain inbox health, and launch drip campaigns.

Unlock the True Potential of Drip Email Campaigns With CleverTap

Drip Email Campaigns for Subscriber Engagement

Orchestrate onboarding, feature education, activation, renewal, expansion, and win-back Journeys that automatically respond to subscriber behavior, inactivity, lifecycle milestones, and eligibility criteria.
Create dynamic lifecycle emails using drag-and-drop templates, Liquid personalization, customer attributes, event properties, and personalized content to guide subscribers toward greater product adoption.
Launch proactive re-engagement campaigns when usage declines, then automatically move subscribers through different Journey paths based on engagement, conversions, or renewal status.
Improve activation, retention, upgrades, and renewals using Journey Analytics, conversion goals, A/B testing, and control groups to identify the campaigns that drive long-term subscriber value.

Drip Email Campaigns for Customer Activation and Growth

Automate customer onboarding Journeys for account creation, KYC verification, account funding, card activation, and product enrollment using behavior-triggered entry conditions, wait periods, and milestone-based progression.
Personalize financial communications with customer attributes, event properties, Liquid tags, and lifecycle context to deliver relevant education, security updates, product recommendations, and next-best actions.
Re-engage customers who abandon onboarding, remain inactive, or do not complete important financial actions by launching targeted reminder Journeys that automatically stop once goals are achieved.
Monitor onboarding completion, product adoption, campaign conversions, and customer engagement using Journey Analytics, Email Stats, conversion goals, and performance reporting.

Drip Email Campaigns for Player Engagement and Retention

Automate player lifecycle Journeys for onboarding, inactivity, event participation, milestone completion, and win-back campaigns using behavior-triggered entry conditions, wait periods, conditional paths, goals, and exit criteria.
Personalize every email using player attributes, gameplay event properties, Liquid tags, dynamic content, templates, and personalized recommendations to deliver more relevant communications throughout the player lifecycle.
Re-engage inactive players by automatically triggering reminder campaigns based on inactivity signals, audience qualification, and player behavior, then guide them through different Journey paths based on engagement and conversion outcomes.
Measure player engagement, Journey progression, campaign conversions, and retention performance using Journey Analytics, Email Stats, conversion goals, A/B testing, and control groups to continuously optimize lifecycle campaigns.

Drip Email Campaigns for Every Shopping Journey

Build behavior-triggered Journeys for welcome campaigns, cart recovery, post-purchase nurturing, replenishment reminders, loyalty programs, and win-back campaigns using entry criteria, wait periods, conditional paths, and exit conditions.
Personalize every shopping experience using Liquid tags, product catalogs, recommendations, browsing behavior, purchase history, and customer attributes to deliver more relevant emails throughout the customer lifecycle.
Experiment with subject lines, offers, creative variations, message timing, and follow-up sequences using A/B testing and Split Delivery to continuously improve campaign performance.
Measure the impact of every drip journey using Journey Analytics, Email Stats, conversion goals, and control groups to optimize recovered revenue, repeat purchases, and customer lifetime value.

Push notification platform for ecommerce abandoned cart recovery with personalized reminders, product details, and exclusive offers.

Hear What Our Customers Have To Say

88% Higher Click rates at 30x scale

With help of CleverTaps platform, we built our email channel from scratch and scaled our campaigns by almost 30X in just one year. By delivering relevant, personalized content at a lower cost, we achieved a double-digit increase in user retention. Email has become a vital touchpoint that drives meaningful engagement and ensures users think of us when they need us most.

Shuvajyoti Ghosh,
Head of Growth

Achieved 54% Open Rate with CleverTap

Ixigo used CleverTap’s email templates, which saved them a lot of time and analysis. They could now just select a template, fill in the relevant content, and be ready to send it to users at the right time.

Himanshu Periwal,
VP Growth

30% Increase In Engagement

CleverTap’s expertise was truly transformative. They not only uncovered underlying issues but also delivered swift and effective solutions that turned things around. As a result, most of our apps have seen their email reputation improve from Low to Medium or High, with engagement metrics increasing by an impressive 30%. We’re delighted with the outcomes and deeply appreciate CleverTap’s impactful support in optimizing our email strategy.

Niraj Patel,
Senior Marketing Manager

Frequently
asked questions

What is a drip email platform?
- A drip email platform helps marketers send automated email sequences based on customer behavior, lifecycle stage, inactivity, or campaign eligibility. These campaigns are commonly used for onboarding, cart recovery, product education, re-engagement, subscription renewal, and win-back journeys.
Does CleverTap support drip email campaigns?
- Yes. CleverTap supports drip email campaigns through email campaigns, journeys, segmentation, personalization, testing, analytics, preference management, and deliverability controls. Marketers can use CleverTap to create automated email journeys that respond to customer behavior and lifecycle context.
How is CleverTap different from basic drip email software?
- Basic drip email tools often rely on static schedules or list-based automation. CleverTap helps marketers build behavior-triggered journeys using real-time customer data, segments, event activity, personalization, testing, analytics, and conversion goals.
Can I create multi-step drip email journeys in CleverTap?
- Yes. CleverTap Journeys help marketers create multi-step workflows with email messages, wait periods, conditional paths, goals, and exit criteria. Users can move through different paths depending on how they engage or whether they complete the desired action.
Can CleverTap help optimize drip email campaigns?
- Yes. Marketers can use A/B testing, Split Delivery, control groups, conversion goals, journey analytics, and campaign reports to understand what is working and improve future drip campaign performance.
Does CleverTap support email preference management?
- Yes. CleverTap supports system and custom preference centers, subscription groups, group unsubscribe, one-click unsubscribe, and unsubscribe handling. These controls help customers manage what they receive and help brands build more sustainable email programs.
Does CleverTap help with email deliverability?
- Yes. CleverTap supports email deliverability workflows through sender authentication, IP warmup practices, sender reputation guidance, seed testing, inbox previews, spam reports, and troubleshooting tools.

CleverTap’s Drip Email Platform to Turn Customer Actions Into Lifecycle Growth

Turn customer interactions into meaningful engagement with an email drip platform built for lifecycle marketing.

Orchestrate

Personalize

Measure Impact

Trusted by 2000+ brands powering 10bn+ personalized emails every month

CleverTap is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

Why Choose CleverTap for Drip Emails?

How Can CleverTap Help With Drip Email Campaigns?

Build Automated Drip Journeys

Design and Customize Every Drip Email

Optimize Drip Campaign Performance

Support Deliverability and Subscriber Trust

Scale Drip Email Campaigns With Security, Compliance, and Governance

Preference Management

Deliverability Protection

Sustainable Email Engagement

Unlock the True Potential of Drip Email Campaigns With CleverTap

Drip Email Campaigns for Subscriber Engagement

Drip Email Campaigns for Customer Activation and Growth

Drip Email Campaigns for Player Engagement and Retention

Drip Email Campaigns for Every Shopping Journey

Hear What Our Customers Have To Say

Frequently asked questions

Ready to Elevate Your Email Marketing and Strengthen Your Omnichannel Strategy?

Latest Trends in Customer Engagement

CleverTap’s Drip Email Platform to Turn
Customer Actions Into Lifecycle Growth

Turn customer interactions into meaningful engagement with an email drip
platform built for lifecycle marketing.

CleverTap is a Leader in the
2026 Gartner® Magic Quadrant™
for Personalization Engines.

Scale Drip Email Campaigns With Security,
Compliance, and Governance

Preference
Management

Deliverability
Protection

Frequently
asked questions