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The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Shopping cart abandonment is a massive challenge for e-commerce. Studies show that e-commerce stores lose approximately $18 billion in revenue
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
As Independence Day draws near, consumers shift into shopping mode. Think fireworks, backyard barbecues, red-white-and-blue parties, and of course, major
If your email performance is lagging, chances are your messaging isn’t aligned with user intent. Modern users expect contextual, behavior-led
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
Email marketing offers a high return on investment (ROI) of $36 for every dollar spent. 42% of people use mobile
Customer retention is as important, if not more, than acquiring new ones. Businesses often get so tied up in new
Automation is the backbone of modern email marketing. Email automation workflows help marketers send the right message at the right
Retaining customers is five to seven times more cost-effective than acquiring new ones. Because of its highly positive return on
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
The success of email campaigns is determined by what happens after recipients click on the links in the emails. Businesses
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