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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in
Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton
The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
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