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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the
In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your
A matter of weeks ago, the world was a very different place. The global economy was at historic highs and
Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a
As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand
Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market
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