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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues
Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant
You’ve been working for months and are finally ready to release a new feature within your app. The design is
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert
The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to
In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP
CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most
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