CleverTap

Turning Worry Into Wonder: How to Reframe Your State of Mind

It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

Written by: Shivkumar M
Published on: 27 Apr, 2020
Marketing Strategies

How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh
Published on: 23 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
Mobile Marketing

Timely Resources to Help Mobile Marketers Navigate This New Normal

There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a

Written by: Subharun Mukherjee
Published on: 09 Apr, 2020
Marketing Strategies

Relationship Marketing: Connecting With Customers in Times of Crisis

In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

Written by: Shivkumar M
Published on: 07 Apr, 2020
CleverTap

Collaborating Remotely: Work and Beyond

There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

Written by: Mrinal Parekh
Published on: 03 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Technology

Single Sign-On Implementation Guide

Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a

Written by: Shivkumar M
Published on: 01 Apr, 2020
Marketing Strategies

Proven Strategies for a Successful New Product Launch

Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

Written by: Subharun Mukherjee
Published on: 31 Mar, 2020
CleverTap

Navigating Through COVID-19 Responsibly

As we are all keenly aware, individuals, businesses, and leaders are working to solve a health issue that impacts us

Written by: Sunil Thomas
Published on: 30 Mar, 2020

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