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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the
Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
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