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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile
Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
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