Mobile Marketing Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
Published on: 02 Aug, 2018
Data and Analytics As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Published on: 24 Jul, 2018
AI and ML Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as
Published on: 17 Jul, 2018
Push Notifications The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
Published on: 10 Jul, 2018
Marketing Strategies It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing
Published on: 21 Jun, 2018
Mobile Marketing There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
Published on: 19 Jun, 2018
Mobile Marketing Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
Published on: 24 May, 2018
Customer Engagement We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Published on: 10 May, 2018
Email Marketing With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
Published on: 01 May, 2018
Marketing Strategies If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile
Published on: 26 Apr, 2018
Mobile Marketing Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
Published on: 10 Apr, 2018
Ecommerce and Retail Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
Published on: 03 Apr, 2018