Mobile Marketing

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

Written by: Shivkumar M
Published on: 02 Aug, 2018
Data and Analytics

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018
AI and ML

Basics of Machine Learning for Marketing

Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as

Written by: Shivkumar M
Published on: 17 Jul, 2018
Push Notifications

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

Written by: Shivkumar M
Published on: 10 Jul, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018
Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Mobile Marketing

How 2 Mobile Apps Fought Churn Rate and Won

Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active

Written by: Shivkumar M
Published on: 24 May, 2018
Customer Engagement

Split Testing to Increase User Engagement: 7 A/B Tests to Try

We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact

Written by: Shivkumar M
Published on: 10 May, 2018
Marketing Strategies

Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

Written by: Shivkumar M
Published on: 26 Apr, 2018
Mobile Marketing

The Hidden Psychology of Successful Mobile Apps (Infographic)

Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the

Written by: Shivkumar M
Published on: 10 Apr, 2018
Ecommerce and Retail

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018

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