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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list
If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing
After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution
Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,
How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And
What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the
Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Free Customer Engagement Guides
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