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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the
CleverTap is all about growth. We help our customers grow by providing technology and innovations to build stronger relationships with
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems.
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
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