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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
From early on, our team used ELK (Elasticsearch-Logstash-Kibana) for log management and analytics. ELK served us well, but as our
Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
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