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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with
Free Customer Engagement Guides
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