Unlock Deeper Email Insights to Drive ROI With
CleverTap’s Email Analytics Platform

An Email Marketing Analytics Tool for real-time performance and conversion insights

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Analyze

Analyze email performance in real time using detailed engagement, deliverability, error reports, and trend analysis to understand campaign performance from the moment emails are sent

Diagnose

Diagnose drop-offs, content effectiveness, and audience response using conversion funnels, link-level insights, heatmaps, and variant performance analysis

Measure Impact

Measure the impact of email campaigns on conversions, revenue, and lifecycle outcomes using control groups and ROI reporting to quantify incremental lift.

Trusted by 2000+ brands powering 10bn+ personalized emails every month

levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

Why Choose CleverTap for Email Marketing Analytics?

Check Track delivery, opens, clicks, conversions, and post-click actions in one email analytics dashboard
Check Measure true campaign impact by comparing performance between the target group receiving personalized emails and a control group with no email exposure
Check Monitor inbox rates, spam triggers, and sender reputation to improve reach
Check Visualize user engagement within emails using scroll tracking and heatmaps
Check Compare metrics across audience segments to optimize targeting and content
Check Access live email analytics and campaign metrics as soon as emails are sent on our platform
Check Get detailed reports on inbox placement across top domains like Gmail and Outlook
Check Understand email’s role in influencing app usage, purchases, or lifecycle events
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Reviewers mention that CleverTap’s email marketing features are robust, particularly in building and personalizing emails with a score of 9.0, compared to Braze’s 8.8. Users appreciate the ease of creating tailored email campaigns that resonate with their audience.

– G2, CleverTap Vs Braze Summary, Powered by real user reviews.

How Can CleverTap Help With Email Marketing Analytics?

CleverTap can help with email marketing analytics by monitoring campaign engagement in real time, tracking sent, viewed, clicked, CTR, conversions, errors, and engagement trends using advanced email analytics platform reporting dashboards.

Monitor Campaign Engagement in Real Time

CleverTap can help with email marketing analytics by monitoring campaign engagement in real time, tracking sent, viewed, clicked, CTR, conversions, errors, and engagement trends using advanced email analytics platform reporting dashboards.
  • Track sent, viewed, clicked, CTR, bounces, and unsubscribes in real time as campaigns go live
  • Use the Message Trend view to monitor engagement patterns across daily, weekly, and monthly intervals
  • Identify underperforming campaigns or segments early by spotting engagement drops across cohorts and send windows
  • Monitor campaign momentum and performance consistency over time to guide optimization decisions
CleverTap can help with email marketing analytics by measuring conversion lift, incremental revenue, and campaign impact through email analytics platform dashboards, conversion funnels, control group comparisons, and performance insights from email marketing analytics tools.

Measure Conversion Lift and Incremental Email Impact

CleverTap can help with email marketing analytics by measuring conversion lift, incremental revenue, and campaign impact through email analytics platform dashboards, conversion funnels, control group comparisons, and performance insights from email marketing analytics tools.
  • Measure conversions and revenue generated from each email campaign using built-in email analytics
  • Compare conversion performance between target and control groups to quantify incremental impact driven by email
  • Visualize the complete email engagement funnel to identify drop-offs across sent, clicked, and converted stages
CleverTap can help with email marketing analytics by analyzing click heatmaps, A/B test performance, and link engagement through an email analytics platform that reveals interaction patterns and optimization insights from email marketing analytics tools.

Optimize Email Content With Heatmaps and A/B Tests

CleverTap can help with email marketing analytics by analyzing click heatmaps, A/B test performance, and link engagement through an email analytics platform that reveals interaction patterns and optimization insights from email marketing analytics tools.
  • Visualize user interaction within emails using click heatmaps to optimize layout and creative structure
  • Compare performance across A/B test variants to identify subject lines, creatives, and messaging that deliver higher conversions
  • Analyze link and content engagement across audience segments to understand what drives action and resonance
  • Use engagement trends over time to guide future email design and experimentation strategies
CleverTap can help with email marketing analytics by identifying deliverability issues such as bounces, spam flags, blocked sends, and send errors through an email analytics platform with diagnostics and reporting from email marketing analytics tools.

Improve Deliverability With Failure Diagnostics

CleverTap can help with email marketing analytics by identifying deliverability issues such as bounces, spam flags, blocked sends, and send errors through an email analytics platform with diagnostics and reporting from email marketing analytics tools.
  • Identify delivery failures such as soft bounces, hard bounces, spam flags, blocked sends, and ESP dispatch issues using the dedicated Errors view at a campaign level
  • Monitor compliance- and frequency-related send errors to prevent over-messaging and reduce audience fatigue
  • Review with inbox previews across multiple devices and email services to validate rendering, links, and inbox-ready formatting, helping teams catch issues early

Scale Email Campaigns With Reliability

Unlock the True Potential of
Email Marketing with CleverTap

Email Marketing Analytics for Purchase Journeys
  • Track cart recovery and promotional email performance with metrics like delivered, open, click, and conversion rates to gauge engagement.
  • Spot checkout abandonment via funnel analysis to locate drop-offs across open, click, and conversion stages.
  • Measure incremental revenue lift in Conversion Performance by comparing target vs control outcomes.
  • Use Click Heatmaps to see CTAs and product placements that drive action, optimizing layout and cart completion.
  • Use A/B testing to optimize subject lines and promo creatives for more clicks and conversions in high-impact sales events.
  • Link engagement to revenue attribution and post-click purchases to prioritize campaigns and journeys driving the most value.
Email Tracking for Retention
  • Track renewal and win-back performance using delivered, open, click, and renewal conversion rates.
  • Find onboarding or renewal drop-offs with Conversion Funnel Analysis to trigger timely follow-ups.
  • Measure incremental retention lift in Conversion Performance by comparing target vs control renewal outcomes.
  • Use Click Heatmaps to optimize upgrade, renewal, and win-back layouts by focusing on key CTAs.
  • Use A/B Test Variant Performance to improve subject lines and retention messaging, increasing renewal completion across active and dormant segments.
  • Connect engagement trends to subscription lifecycle outcomes to refine retention journeys and reduce churn.
Email Analytics for Transactional Emails
  • Track transactional emails with delivered, open, click, and KYC completion so onboarding messages drive action.
  • Use User Conversion Funnel to spot verification and payment drop-offs, pinpoint abandonment, and trigger timely follow-ups.
  • Measure incremental lift in Conversion Performance by comparing target vs control outcomes for eligibility-based offers.
  • Use Click Heatmaps to optimize CTAs like “Complete KYC” and “Pay Now,” improving response rates.
  • Monitor send failures and blocks in Error Analytics and Errors view so time-sensitive reminders reach users.
  • Track trends across regulated segments to refine lifecycle messaging and reduce missed payments, incomplete verifications, and churn risk.
Email Analytics Tool for Loyalty & Bookings
  • Track booking and loyalty emails using delivered, open, click, and booking conversions to measure engagement.
  • Use User Conversion Funnel to find search-to-book drop-offs and recover bookings with timely followups and personalized offers.
  • Measure incremental lift in Conversion Performance, comparing target vs control outcomes for loyalty and upsell campaigns.
  • Use Click Heatmaps to optimize upgrade, add-on, and reward CTAs, improving attachment and repeat bookings.
  • Monitor recovery over time in Message Trend view to spot decay, seasonality, and best send windows.
  • Segment travelers by past searches, destinations, or loyalty status to send recommendations and drive consistent conversions
E-commerce email marketing platform with AMP emails, deliverability optimization, and sender reputation tools for holiday promotions like Black Friday.

Hear What Our Customers Have To Say

quote
    With CleverTap, the team at Booky received deliverability consultations that included monthly reports as well as IP warm-up and configuration.
    Along with using Google postmaster to find ways to improve their email content, the enhanced onboarding process helped Booky learn best practices to optimize email deliverability.
Read More

Denise Fabella
Digital Marketing Manager

quote
    Ixigo used CleverTap’s email templates, which saved them a lot of time and analysis. They could now just select a template, fill in the relevant content, and be ready to send it to users at the right time.

Himanshu Periwal
VP Growth

quote
    Our recent initiative to leverage email as one of the key channels in our engagement strategy was greatly supported by CleverTap, who helped us overcome critical email deliverability hurdles that were impacting our program’s performance.
      CleverTap’s expertise was truly transformative. They not only uncovered underlying issues but also delivered swift and effective solutions that turned things around. As a result, most of our apps have seen their email reputation improve from Low to Medium or High, with engagement metrics increasing by an impressive 30%. We’re delighted with the outcomes and deeply appreciate CleverTap’s impactful support in optimizing our email strategy.
    Read More

Niraj Patel
Senior Marketing Manager

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