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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking
In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues
Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant
You’ve been working for months and are finally ready to release a new feature within your app. The design is
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert
The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to
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