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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that
With 2021 around the corner, how should Fintech marketers plan for the coming year? What strategies should be foremost on
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and
At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on
In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of
Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it
It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help.
You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of
If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile. Mobile
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
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