Holiday Marketing

22 Best Christmas Marketing Ideas to Boost Your Holiday Sales

The holiday season is make-or-break for many retailers, with Christmas marketing turning up the heat on sales and customer engagement.

Written by: Subharun Mukherjee
Published on: 04 Jul, 2025
Loyalty

What is Retention Rate? Definition, Formula & Customer Retention Rate Calculator

Customer retention rate (CRR) is a core metric that reflects your ability to build long-term customer relationships. It directly impacts

Written by: Subharun Mukherjee
Published on: 30 Jun, 2025
Holiday Marketing

4th of July Marketing Ideas: 22 Independence Day Strategies to Boost Sales

The 4th of July holiday sees people spending on parades, family cookouts, and, of course, fireworks, making it a prime

Written by: Subharun Mukherjee
Published on: 30 Jun, 2025
CleverTap

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

In a market flooded with shiny new tools and fleeting trends, staying power matters more than ever. While many platforms

Written by: Subharun Mukherjee
Published on: 25 Jun, 2025
Financial Services

How to Improve Conversion Rates of Fintech Apps & Websites

Conversion rate optimization (CRO) is critical for fintech companies aiming to thrive in a rapidly evolving digital landscape. In recent

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Marketing Strategies

How to Build a Win-Back Campaign: Examples, Strategies, and Flows

Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Marketing Strategies

How to Create App Demo Videos That Convert: Strategies + 15 Examples

App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and

Written by: Subharun Mukherjee
Published on: 09 Jun, 2025
Data and Analytics

Mobile App Metrics: 50+ Key KPIs to Track for App Success and Why

Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing

Written by: Subharun Mukherjee
Published on: 05 Jun, 2025
Customer Engagement

Daily Active Users (DAU) vs. Monthly Active Users (MAU): App Stickiness ​Metrics Explained

Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users.  It’s the glue

Written by: Subharun Mukherjee
Published on: 02 Jun, 2025
Financial Services

Fintech Website Onboarding Best Practices With 4 Useful Examples

Fintech onboarding is the first form of experience you give to your users.  This experience covers a series of steps:

Written by: Subharun Mukherjee
Published on: 02 Jun, 2025
Gaming

How to Market an Indie Game: A 10-Step Strategy

The indie game market is booming, and according to a study, its value is projected to reach an astounding US$

Written by: Subharun Mukherjee
Published on: 29 May, 2025

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