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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
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