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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie
App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
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