facebook audiences

How to Retarget and Track Facebook Campaign Performances

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and marketers to drive downloads of their apps. How can you increase Facebook conversions and reduce costs through retargeting?

CleverTap offers a variety of mobile analytics and engagement solutions for startups to leading enterprises. Given you have an attribution provider (AppsFlyer, here are our CleverTap docs for this) integrated with CleverTap, it’s straightforward to see how your Facebook campaigns are performing via our CleverTap platform:

Via the Attribution dashboard

Upon going to the “Attribution” dashboard, you will see “Facebook” as one of your campaign sources. In this row are numbers indicating the users acquired, “Stayed” events (engaged visits), conversion events, total revenue made, as well as revenue made per acquired user via your Facebook campaigns for the selected time period on your app/website:

For each user event you record on the CleverTap dashboard, you can see how many instances of it were due to a Facebook campaign using the “UTM source” filter. Upon clicking “View Details,” you will see all stats associated with such instances of this event. Here is an example is shown below using the “Charged” event:

Author: Sumitra Narayanan

Sumitra recently graduated with a Master's in Computer Science from Stanford University and is currently responsible for Customer Success at CleverTap.