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Update on Google Play Store privacy requirements

Shivkumar M Shivkumar M has over 20 years of experience shaping technology product and GTM strategy. With B2B SaaS expertise across industries, he leads product launches, adoption, and GTM as Director of Product Marketing.
Update on Google Play Store privacy requirements

A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is a requirement to include a privacy policy, with appropriate disclosures, for an app that contains an SDK that collects personally identifiable information (PII).
We sent communications to all of our customers about how to ensure you are compliant with Google’s new data policy.
As a follow-up to that communication please note:
On Android the ability to collect PII from the platform is enabled via the GET_ACCOUNTS permission. If you have no reason to collect PII from the platform, make sure you remove this permission from your application manifest otherwise GooglePlay may reject your app.
If you do have a need to use the GET_ACCOUNTS permission, just be sure you’ve added a privacy policy URL to your app listing and you notify your users that their PII is being collected in the app.

Below is an example of a statement that you can include as part of your existing privacy policy. This statement is appropriate for an app with an analytics SDK such as CleverTap.


Disclosure Text for Inclusion in Privacy Policy

We may disclose to third party services certain personally identifiable information listed below:

  • information you provide us such as name, email, mobile phone number
  • information we collect as you access and use our service, including device information, location and network carrier

This information is shared with third party service providers so that we can:

  • personalize the app for you 
  • perform behavioral analytics


Posted on July 13, 2016