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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
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