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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s
Push notifications are all about bringing users back into your app. You have to be creative enough to stand out
Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Grab your phone and look at the last few text messages you have sent and received. I bet there were
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
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