The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which channels they respond, and with what types of messaging, savvy marketers look to automation to make their lives simple.
That’s why we’ve introduced two new types of Recurring Campaigns to complement our Scheduled (one-time) and Triggered campaigns.
Recurring Campaigns are often used in concert with our new Relative Time Ranges. In fact this is why we’ve introduced these two features at the same time.
By definition a recurring campaign sends the same message (the contents of the message) to users at a defined interval each day, week or month. For example you may send a “Tips and Tricks” message every Monday to all New Users who signed up 6 to 7 days ago. (You’ve already sent these users a “Welcome” message the moment they registered. Now you’d like to deepen their engagement after they have been on your service for about a week.)
Now the rundown of all specifics with Recurring Campaigns:
When you create any campaign using a Past Behavior Segment you’ll see three Campaign Types to choose from:
Choose Multiple Date campaigns when you want to send a finite number of messages on specific dates. For example, you may wish to send a series of notifications on specific dates preceding an upcoming event.
Recurring campaigns repeat on Daily, Weekly or Monthly intervals.
Daily Recurring Campaigns let you send a campaign every day, every other day, every 3rd day, etc.
Weekly Recurring Campaigns let you send campaigns on specific days of the week – recurring each week, every other week, every third week, etc.
Monthly Recurring Campaigns lets you send campaigns on specific days of the month or days of the week – recurring each month, every other month, every third month, etc.