What mobile SDKs should every Product Manager or Developer use for their apps? Whether you’re trying to track user behavior or monetize your mobile app, choosing the right SDK partner is critical to your success.
Kara Dake, Product Evangelist for CleverTap recently answered the following question on her Quora Channel.
Are Mobile Developer using SDKs in their apps? There are many SDK’s that enhance mobile app functionalities. Which ones are you using? Do you prefer to use SDK or write your own code?
Here is a list of SDKs that I often see installed in our customer’s apps, listed by category:
Analytics + User Engagement
CleverTap is a mobile analytics + engagement SDK with rich user insights, powerful segmentation and personalized messaging. Our analytics features include funnels, retention cohorts, trends, event tracking, uninstall tracking, and rich user profiles.
On the engagement side, we offer push notifications, in-app notifications, web notifications, Facebook re-marketing, email marketing, and 6 pre-built ‘Clever Campaign’ templates.
Our developer-ready platform puts you in control of your data. With our server APIs, you can import data profiles or events from any source, or export data for external analysis to your CRM, or BI. You can also programmatically schedule and manage your campaigns. Our Client API’s allow for programmatic access to all the user profile and activity data.
CleverTap integrates with many key services, including install attribution tracking, ad networks, email, and SMS.
Our SDK takes 10 minutes to integrate, and CleverTap has the lowest pricing in the industry. Sign upto view the dashboard for free and try it yourself!
These are SDKs that allow developers and marketers to attribute each installation to a particular source. This is an essential tool within an app to determine the efficiency of each source or channel. These three popular attribution SDKs also integrate with CleverTap, so you can measure and track your traffic all the way through the retention funnel.
unifies mobile experiences between native apps and marketing channels. Using Branch’s deep links, you can convert mobile traffic in to engaged app users by driving your users directly in to the pages where you want them to engage and convert. CleverTap also integrates with Branch to track retention metrics from your marketing channels.
is a tool that also has a mobile SDK for A/B testing. Test onboarding, permissions, feature discovery, re-engagement and phased rollouts.
is a widely used crash reporting solution.