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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
