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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts
Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is
Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.
Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers
Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows
You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.
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